- THE BRAND
- THE DESIGNERS
Who we are
As a brand, we, Shantanu & Nikhil, have always reiterated our vison of belonging to something that is bigger than ourselves and its underlying spirit that symbolizes progressivism and distinctiveness….we don’t wish to preach or dictate, we believe that the clothes create the dialogue…..it is a brand for strong men & women who represent a mentality of fighting for what they believe in, a sentiment which is relevant to both India and the world….we believe in nostalgically re-inventing Indian history through the art of the cloth by constantly breaking the myriad stereotypical notions of tradition & fashion and instead breeding a new minimalistic culture of refined and progressive design depicting gender equality and cross-cultural expression…what emerges is the powerful, the strong, the fearless & the determined woman ready to fight the fight…our silhouettes and colors do not represent the India of yore, or the India of the Raj but a take from the decadent past, to write the future….dramatic and heroic re-appropriation of male presence through female form always takes center stage in our design philosophy….feminine/masculine, hard/soft, defend/protect is the brand direction for Shantanu & Nikhil
What Do We Want to Achieve?
For the brand to become the predominant occasion-wear choice for contemporary luxury shoppers around the globe
To inspire our team to have a revolution in thought that then leads to the clothes we make and the experiences we provide
To recognize the personal goals of our dedicated team members and help them attain those goals by forming beautiful work partnerships
A message from the Couturiers
One always feels happier when it’s the millennials that enjoy your clothes as it’s a hard to impress generation, but the appreciation is always sweeter and warmer when it comes from them. There were a lot of hopes, dreams and ambitions when we started this brand and it gives us immense happiness that those never finish, instead they evolve and help us reach higher avenues. It is the everyday Shantanu and Nikhil consumer that reminds us of who we are, how far we have come and how far we are yet to go – Shantanu and Nikhil Mehra
The designer duo Shantanu & Nikhil have marked their excellence in the best of both worlds- "art and commerce"
The creative half of the team, Nikhil Mehra pursued his Masters in Fashion from Fashion Institute of Design & Merchandise (FIDM), Los Angeles, while Shantanu completed his MBA in Finance from Ohio State University
Consequently, Nikhil worked for St.John Knits, while Shantanu was with the corporate finance wing of General Motors. Their love affair with USA ended in 1999, after which both came back to India chasing their dream of launching a contemporary fashion brand
"We believe that ours is the best combination of art and commerce in the creative world of fashion. This mindset is what prompted us to ally our respective backgrounds into something that could withstand the pressure of the ultra dynamic and the accelerating fashion industry"
Hence the birth of the brand Shantanu & Nikhil in 2000
Shantanu & Nikhil believe in excellence at its best and have been delivering the same ever since. On and off screen, Shantanu & Nikhil have dressed the best among the best. Amitabh Bachchan, Serena Williams, Stephen Fleming, Sania Mirza, Hritik Roshan, Dia Mirza, Kareena Kapoor Khan, Sonam Kapoor, A.R.Rehman, Priyanka Chopra, Shilpa Shetty, Deepika Padukone, Arjun kapoor, Sonakshi Sinha, Ileana D'Cruz, Aditya Roy Kapoor to name a few
Their design curiosity hasn't stopped at Haute Couture; instead it has only attracted them to explore the not-so-obvious segment of fashion and their love for all things sports. In 2010, their historic tie-up with Adidas made them the only Indian designers in the world to have collaborated on such a strategic alliance. Today, their sports design expertise can be seen on the iconic Mumbai Indians jersey for the world's most popular and most watched cricket league, the Indian Premier League(IPL)
In 2014, these versatile designers ventured into the burgeoning space of interiors that would keep accelerating the bespoke horizons of timeless & eternal residences
Diversifying their boundaries, Shantanu & Nikhil have set a benchmark over period of 15 years, and will keep augmenting their horizons for measureless time, making the brand eternal....